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The Corporation as Destination
By Bruce Weir
Aug 21, 2008

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If you could all move in a little bit, that way I won’t have to yell. I have a little bit of a dilemma to share with you. Goodness, sir, please keep your pants on! I said
dilemma ; that’s why you all need to come just a little closer.

Okay, that’s better. Here’s my problem. Every writing class I’ve ever taken has stressed this mantra: Show, don’t tell. And yet this article is about office tours—an activity that is all about show and tell.

And so let me tell you that we currently find ourselves in the lede—or lead—of the article. Here is where you get a sense of what the piece is about and where I hopefully grab your attention. To do that, I need a catchy line, perhaps something along the lines of, “Welcome to the World’s Greatest Sales Centre.”

Okay, if you’re still with me, please turn the page to a quick little paragraph that will give you a sense of the article to come. Alright, here we are in what is known as the nut graph —aren’t you starting to feel like insiders ?

Many corporations—IBM, Hydro-Québec, the Arizona State Credit Union—offer tours to industry groups or visiting dignitaries, but an increasing number of companies are opening their doors to the general public. These corporate tourists are generally interested in how businesses create cultures, motivate employees, or are looking for a little mentoring.

These are perfectly legitimate reasons, according to Donna McFadden, president of Toward Excellence Inc. Her company offers training to budding entrepreneurs and routinely sends them on tours at Vancouver-based 1-800-GOT-JUNK? to get a sense of how that business functions and how it treats its employees. Then there’s good old-fashioned voyeurism. I mean, who hasn’t felt the urge to walk through the “Employees Only” door? I thought so. Now, just a few housekeeping items and we’ll be on our way.

You shouldn’t really hold out hopes of finding a job on one of these tours. Businesses have much more sophisticated means of recruiting employees. In fact, Brian Scudamore, the founder of 1-800-GOT-JUNK?, says he would “have some misgivings about a person on a tour with his company who said he wanted to work for us.”

Nor should you be looking at these tours as a means of dealing with your own workplace stress. That is simply too complicated an issue. There can be myriad causes—some personal, and we’re all on vacation here so let’s keep things light—of that stress. If you don’t believe me, take it from a clinical psychologist who deals with workplace mental health.


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